We position the product and the brand
We adjust the pricing strategies according to the market and the competition to obtain the maximum return of business
We create the value proposition with a deep focus on the potential buyer
We plan the Go To Market: we establish the objectives, we select the channels, we set the incentives, we define the communication plan...
Go to market!
We execute the GTM plan: we select sales and communication tools, we create a communication plan and an account plan adapted to the channel...
We determine the content of communication materials (success stories, testimonials, product value, etc.) and plan the channel training
We identify the business KPIs and the monitoring control panel to follow-up the execution