Market Analysis
We analyze the market and the needs in the target sector
We study the competition assessing the difficulty of introduction in the market
We quantify the real opportunity in the short, medium and long term by identifying the ideal moment for a launch
We analyze the risks of the sector and the specific business that is being developed
Come up with an idea
We analyze if the exposed ideas agree with the market needs
We work as a team looking for other ideas and additions that enhance the initial idea using the company's own talent
We review the functional specifications, we finalize the product requirements and prioritize based on the business
Create Product & Service
We review and finalize the MRDs (Marketing Requiring Documents) and PRDs (Product Requiring Documents)
We create the business case and we analyze the losses and gains derived from its commercialization
We structure a roadmap and, if it is feasible, we start with a beta program of the product that helps us adjust the marketing parameters